Applied methods

• A.R.M. Advertising Semantics Test (Brand Image Diagnostics) – Quantitative-qualitative technology A.R.M. Advertising Semantics Test has recommended itself as the most appropriate to test all aspects of advertising campaign creative, package design and trade mark visual image

• A.R.M. Real Time Ad-Perception Test & Gaps - The success of public performance and advertising campaings on TV epends not only on GRP, embrace, frequency and other quantitative data. It is important to know how the target audience perceives the commmercial and how it influences upon it..

  Only real time testing can offer an efective solution to this problem.

  Electronic testing of audince perception of video and auido track by means of A.R.M. Real Time Ad-Perception Test absolutely assures of perfect result of an advertising campaign and political technology elements

• A.R.M. Full-case Display Test - Method objectives: testing of product display effectiveness in retail shops; defining the degree of consumers’ attention being attracted to tested trade marc in comparison to cometing one. Revealing the most attractive for consumer trade mark in the trade category under research.

• A.R.M. Mystery Shopping - The use of this method helps answer questions actual for any head manager: Why is demanded good not being sold? How do my employees sale product or give service to the customer while I am away? Why do they buy similar product not from us but from our competitors? Do employees care about customers or are thet bothered by them?